Our Story

Eastern Bridge Limited is a New Zealand-based company established in 2015 by Simon Appleton. 

The company started by assisting New Zealand local governments to manage their international partnerships and sister-city relationships in the Chinese, Korean, and Japanese markets. 

Since then, Eastern Bridge has expanded its services to cover South East Asia and provide assistance to both central and local government departments, as well as New Zealand businesses looking to engage with East Asia.

Despite the challenges posed by the Covid-19 pandemic, Eastern Bridge remained steadfast in its mission to connect Asian markets with New Zealand producers.

During this time, the company took the opportunity to reflect on its vision and explore new avenues to facilitate exports. With over $250m+ worth of trade and investment under its belt Eastern Bridge Global Trade was founded, a specialised importing and exporting division, with Wayne Xu and Lewis O'Donnell appointed as directors.

O'Donnell was appointed CEO and led Eastern Bridge Global Trade's rebranding and corporate restructure, culminating in its transformation into a full-service Asia sales, distribution and sourcing agency.

EBGT Logistics, powered by RMPS International, was established to streamline the sourcing and dispatch of products, providing reliable services to clients and customers alike.

Since its inception, EBGT has expanded its presence to include three warehouses located strategically across Asia, ensuring efficient and prompt delivery of products to customers.

The image on the right shows EBGT's Auckland Rosedale warehouse, which serves as a crucial hub for operations in New Zealand, facilitating the efficient flow of goods and products across to Asia.

Through our investment in our own products, we are able to leverage our extensive network and established relationships in Asian markets to reach a wider audience and tap into new and lucrative markets. Our Investments span across Skincare, Manuka Honey and Supplements.